Wiz Khalifa is celebrating the arrival of his latest self-titled album today (February 5). The Taylor Gang leader also has another item about to hit the market this year. Khalifa teamed with Colorado-based RiverRock Cannabis on an exclusive line of regulated cannabis products.
The partnership with RiverRock marks Khalifa’s first collaboration in the regulated cannabis industry and coincides with the recent renewal of his partnership with RAW Rolling Papers. The deal includes the creation and manufacturing of Wiz Khalifa curated strains, infused products and concentrates.
“These products have taken years to perfect,” states Wiz. “I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.”
Norton Arbelaez, RiverRock’s founder, adds, “It’s been a pleasure working with Wiz to create these products not only because of his respect for the plant, but also because of his commitment to political reform.”
Starting April 20, RiverRock will launch a full range of Wiz curated cannabis products including Khalifa Kush flower and concentrates. In addition, Wiz Khalifa’s renewed partnership with RAW Rolling Papers will continue their joint effort on smoking accessories. It has been expanded to include with three new products to the line: a WIZ “Pre-Roll” Tin, an updated WIZ LOUD Pack, and new Wiz Short-Tip Cones.
Wiz Khalifa’s Khalifa is available for purchase at iTunes. For more information about RiverRock visit www.riverrockcolorado.com.