Wiz Khalifa is taking his weed business to a new high. The Pittsburgh rapper announced his new partnership with Colorado-based company RiverRock Cannabis (Feb. 5) for an exclusive cannabis line.
The pro-green MC — who renewed his deal with RAW Rolling Papers — will roll out regulated, Khalifa-curated strains, infused products and concentrates starting April 20 (a.k.a. 4/20).
“These products have taken years to perfect,” Wiz said in a release. “I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.”
During a recent interview with Power 105.1’s Angie Martinez, Khalifa made a strong case in favor of weed from a political stance, suggesting that marijuana should be regulated in the same way as alcohol.
The Taylor Gang chief joins Snoop Dogg, a longtime proponent of weed, who launched the cannabis product line “Leafs By Snoop” last November. On Feb. 5, he will also be delivering his new album Khalifa, which hosts the Travis Scott-assisted “Bake Sale.”